The Era of immediate gratification.

The Era of immediate gratification.

I was born in 1986. I was used to waiting for my favourite serial for one week. I used to be there at the time it was to be telecasted; otherwise, I could have missed it. Even when “CABLE TV” era started, we were used to see TV serial at a particular time.

Coming to the current situation, we can watch whatever we want, whenever we want and wherever we want. We deliberately don’t watch a single episode; we go for a binge-watch.

We want immediate gratification in everything. Almost in everything. We post pictures and videos, and we keep pulling down to refresh the screen to see the number of likes and comments.

We have amazon which delivers the very next day; we have dominos which delivers in 30 minutes (Otherwise it is free.)

We want what we want, and we want it now.

This is somewhere becoming the root cause of many problems in our life. We have almost forgotten how to delay gratification and enjoy the journey. This “IMMEDIATE GRATIFICATION” leads us to FOMO – Fear of Missing out, which ultimately leads to decisions taken in haste.

Would love to know your views, incidents and examples related to same. Will try to write the solution of the same in the upcoming write-ups.

Regards

Neeraj Arora

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